Tuesday, January 2, 2018

Weekly Web Roundup

Inspired by the Man Repeller's "the best of the Internet" and Cupcake and Cashmere's "Links I Love," I'm bringing you six of my favorite articles, gifs and videos from the week.  I hope you find the links as equally inspiring and thought provoking as I have.

  1. A Cartoonist’s Jaundiced View of Modern Womanhood: On Instagram chronicles the rise of one of my favorite Instagram accounts: @butlikemaybe.  Her cartoons are "wide-eyed and frantic—because of an unreturned text, a hankering for [tequila], or an imminent bad choice." Relatable!

  2. Cat Person was the New Yorker's second most-read piece of 2017 and earned the author a seven-figure book deal.  The story chronicles a 20-year-old college student named Margot as she goes on a date with an older man, Robert, then breaks things off with him.  The story resonated because of its extreme relatability: the fear of rejecting someone in order to protect his feelings, the fear of saying no once you've already put something in motion -essentially, prioritizing a man's feelings over your own because we've been socialized to protect the male ego.  

  3. Once upon a time, Rap Caviar was a niche Spotify playlist. I could put it on at a party and be complimented by my musical curation.  Nowadays, Rap Caviar is a behemoth that can literally cement an artist's status in the rap ecosystem.  How a Hit Happens Now: RapCaviar details specifically how the sausage gets made. 

  4. Gucci to Off-White, Street to Sequins—And the Return of the Fanny Pack: What Sold in 2017? Hear from the fashion and buying directors of Net-a-Porter, Matches Fashion, Moda Operandi and Ssense, aka all of my favorite etailers, about what sold this year.

  5. If you've ever eaten a cronut at Dominique Ansel, the chicken parm pizza at Quality Italian or a milkshake at Black Tap, you're victim to Instagram-food. This Eater article, Going Viral, details how Instagram has dramatically changed the food landscape from the influencers to the marketing strategists in charge of creating Instagrammable (and highly profitable) food.

  6. If you follow fashion and media editors online, I'm sure you're accustomed to the one-handed opening of endless gifts on Instagram.  Sent from PR teams, these gifts are sent primarily for positive coverage in the recipient's publication or as a thank you for said coverage.  Having interned in the public relations department of a luxury fashion company and at a fashion magazine, I have been both the recipient and the sender of said gifts.  The writers and editors at Racked set out to quantify exactly how many gifts they were receiving, and in the process, produced a fascinating feature called The Swag Project on the practice and its role in it. 

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